The Biggest German Media Companies
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РЕФЕРАТBiggest
German Media Companies
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Biggest German Media Companies
media company is a company that is
specialised in production and delivery of media in the form of digital, audio,
video, print and events. Media companies are designed to connect and strengthen
the relationship between the medium's audience and the sponsor of the medium.
The media has long been referred to as the Fourth Estate.
The German media industry is
developed and remains successful today.
Digital technologies offer new
opportunities - network and mobile platforms allow us to offer readers, users
and advertisers with new services.Biggest German Media Companies include such
companies:
“The Bauer
media group”,
“The
Bertelsmann”,
“The Axel Springer Verlag”.
“The Bauer media group”
media group corporation
german
The Bauer Media Group is one of
Europe‘s leading media companies. The Bauer family has managed the publishing
company since its inception 138 years ago. This continuity in the corporate
management is a unique feature of the family-run company and a contributing
factor in its stable growth and success.11,000 employees at 16 different
countries worldwide entertain and inform millions of people every day. In 2011
the Bauer Media Group generated EUR 2 billion in sales.
Journalism is the basis of every
media company. The editorial staffs of the Bauer Media Group produce
approximately 570 magazines and numerous special publications, over 300 digital
products and 50 radio and TV programmes.journalistic and editorial work, the
media company’s business activities include sales, advertisement sales,
printing and digital channels.individual sections contain further information
on the Bauer Media Group’s business divisions in Germany as well as links to
contacts within the Group.Product Finder contains detailed information about
the Bauer Media Group’s extensive media portfolio.
Bauer Media Group print shops
produce magazines, catalogues, brochures, booklets and much more for many
prominent customers, demonstrating their know-how and expertise on a daily
basis. The printing facilities of the Bauer Media Group operate seven days a
week, ensuring a high level of flexibility, customer-oriented production
schedules and fast and reliable production.Bauer Media Group offers its
customers end-to-end services from a single source upon request - providing
everything from editorial and desktop publishing services, to in-house
reproduction, all the way to distribution, lettershop services and sales.Offer
us a challenge - we look forward to hearing from you.Advertising KG is the
marketing company for print and online media of the Bauer Media Group in
Germany. It offers advertisers and agents a broad advertising portfolio and
innovative marketing solutions. services range from the development of concepts
for sponsoring and cooperative partnerships, to the design of networked
communication strategies, all the way to comprehensive consulting on ad
specials including concept generation, design and production. Bauer Advertising
KG’s extensive service portfolio also comprises its own market surveys relating
to target groups and business segments. Rounding out the company’s service
offering portfolio are individual analyses of relevant market media studies,
including media analyses, consumer analyses and Allensbach Institute media
analyses. For more information about special service offers, planning-relevant
target group data, magazine markets and segments as well as all important media
information regarding print advertising and the online offers of the Bauer
Media Group, visit the Bauer Advertising KG B2B website.
“The Bertelsmann”
Bertelsmann
is a German multinational
<#"728214.files/image001.gif"> Facilitate
research into the company’s history
Integrate
corporate history into corporate culture
Deliver
background information for the daily work of our employees
Services
and Holdingscorporate archive is open to the public and gives doctoral
students, other students, and academics the opportunity to research the
company’s history. We disclose documents in compliance with the Federal
Archives Act.course we are also happy to help with enquiries that don’t require
viewing documents. Whether you need information about Bertelsmann’s history,
revenue figures from past years, historical photos or the like, please feel
free to send us an e-Mail! The following provides an initial overview of our
holdings.IHC Collection spans ten meters (32 ft) of shelf space, and focuses on
the years between 1921 and 1947. It contains business papers, as well as
documents from the establishment of the publishing company, and papers relating
to the Bertelsmann/Mohn families.objective pursued by the Independent
Historical Commission (IHC) was to investigate the history of C. Bertelsmann
Verlag during the period from 1921 to 1951. The Commission compiled materials
from more than 50 Archives to complement the scanty archive holdings from the
time. It also conducted two dozen interviews with contemporary witnesses. After
three years of research, the Commission presented its 800-page report, which
was published by C. Bertelsmann as "Bertelsmann in the Third Reich"
(Report: ISBN 3-570-00711-1; Full Bibliography 3-570-00712-X).archive of files
is growing constantly. It includes minutes, contracts, records of business
transactions, manual deliveries, balance sheets, statistics, strategy papers,
office liquidations and much more from the time after 1947 to the present day.
Interviews with contemporary witnesses form a complementary library of
documentation that is undergoing steady expansion.
Publications, Posters and
Promotional Material
newsletters, image brochures,
product catalogs and promotional materials provide interesting insights into
internal processes as well as into media products from the past five decades.
The development of the Lesering in the 1950s and 1960s, in particular, is
vividly documented. The Corporate Archive has poster collections from the 1920s
- 1950s as well as more recent press and public relations documentation.
and Audiovisual Media
holdings include approx. 200,000
photos in digital form, as prints or as negatives. The earliest photos date
back to the early 20th century, while the bulk of the collection spans the
years between 1950 and today. The audiovisual stacks, in particular, which
already contain several thousand data carriers, are growing very
rapidly.Corporate Archive owns a one-of-a-kind library of German and
international music history after World War II, with nearly 40,000 records
(LPs) from five decades.
“The Axel Springer Verlag”
the course of its more than 50 years
in business, Axel Springer Verlag AG has evolved from a publisher of local
radio transcripts into Europe's largest publisher of newspapers and magazines.
By the late 1990s, the company's media and communications holdings also
included interests in radio; broadcast, cable and digital television; book
publishing; premium telephony; and electronic information as well as a vast
German distribution system.and again for more than six decades Axel Springer
has led creative ideas to success with entrepreneurial courage.did Axel
Springer become one of the leading media enterprises in Europe? What made the
company so successful? What is so special about Axel Springer? A look through
the company’s history shows that the essential driving forces for success were
first and foremost journalistic creativity and a passion for freedom and
entrepreneurial success.Springer SE wants to become the leading digital
publisher. The digital media channels already contribute over a third of Group
revenues today, more than any other division.of Europe's largest media
companies also started off in a kind of garage. Axel Springer founded his
publishing house in Hamburg in 1946; the editors spent the first year working
above a warehouse for tea and spices, often without electricity and using
borrowed typewriters.the invention of the
HAMBURGER ABENDBLATT, the founding of HÖRZU and BILD as well as of the
early acquisition of DIE WELT, Axel Springer laid the foundations for the
success of his company.a result of
consistent internationalization and digitization, Axel Springer SE today is not
only market leader in the German print business, but is also active in 44
countries through subsidiaries, joint ventures and licenses. Axel Springer SE
generates more than a third of its turnover with its international business and
with digital media.it is a question of pressing ahead with digitization even
faster and more vigorously. For Axel Springer SE, informative and entertaining
journalism is a viable business model also in future on the Internet, along
with marketing and classifieds, the other two business segments in which the
company is traditionally strong.the tradition of its founder, who fostered
journalistic and technological innovations in his time, Axel Springer SE is
breaking new ground. The company is consistently pursuing the objective of
building up a fast-growing and profitable digital portfolio, and for this
reason is networking today more than ever before with the current generation of
founders: digital start-ups. Along with the transformation of our established
strong media brands, our own new developments online and strategically-oriented
acquisitions of web companies, this network is one of the building blocks of
the company's international digitization strategy: Axel Springer SE wants to
become the leading digital media group.
1. <http://www.bauermedia.com/en/unternehmensbereiche-druckereien/>
2. <http://www.bertelsmann.com/company/history/corporate-archive/>
. http://www.axelspringer.de/en/artikel/